Marketing makes a difference to the overall business entity, be it working on the outreach aspects of an entrepreneurial project or successfully establishing buzz for a new product at work. Indeed, an effective presence on Instagram is almost mandatory for marketing success in current times. Unfortunately, most of us are not really aware of how to use Instagram tools for marketing, let alone deploy them effectively, and often resort to the basic strategy of settling for the first few hashtags that pop up in our heads. 

How to use Instagram for marketing is one of the biggest queries facing marketers across the spectrum today. However, you do not need to worry anymore!

In this article, we will discuss the most efficient tools with which you can make your little corner of Instagram blow up, and reap all the fantastic benefits that come along with that. 

1. SocialPilot

SocialPilot is a marketing tool that helps you manage marketing projects across various social media platforms. It is one of the best Instagram tools for marketing, built for streamlining marketing efforts, and comes with a brilliant range of features that assist in such workflows. 

For instance, we can integrate the tool with Canva to help you curate posters and other forms of visual content to populate your Instagram feed. 

It enables you to schedule up to 500 posts to be published directly onto your Instagram account all at once and has a full set of in-depth analytical tools to monitor your posts’ engagement. It also provides ancillary features like a URL shortener and enables you to post on various social media platforms simultaneously. As a result, this application has become one of the most popular Instagram marketing tools.

2. Iconosquare

Iconosquare is one of the best Instagram marketing tools to hone and grow your Instagram profile. It gives you insights, including the posting time to optimize your engagement, which posts perform the best on various metrics, which profiles unfollowed you recently, and much more. 

At USD29/month, however, while this tool is a must-have for people focusing on marketing products or other business deliverables on Instagram, it might not be the most optimal option for individuals seeking to expand their outreach on the platform without specific business objectives. 

Thus, the first step here would be to self-evaluate the reasons for potentially using Instagram apps for marketing. When you understand the purpose, you can proceed accordingly.

3. Lee Tags

It is one of the best free tools for Instagram marketing. Lee Tags generates related and popular hashtags that you can use in order to spruce up the engagement on your Instagram posts. It offers hashtags from various categories, such as Most Popular, Photography/Art, etc. It helps you curate the perfect range of hashtags for your post to bulk up its engagement and increase your chances of going viral.

4. Gleam

Running Instagram contests is a popular suggestion that many marketing gurus suggest when offering advice for marketing. However, figuring out the best way to drive conversations around your page or product and getting a relevant audience to engage with your post can be tricky. 

You can use Gleam in these situations for your marketing strategy. 

The app, priced at USD10 a month, helps marketers run competitions on their Instagram accounts, generating leads for businesses. It is one of the most convenient Instagram tools for marketing, integrating with a range of other platforms, including Shopify, YouTube, Twitter, Salesforce, Pinterest, etc. 

Are you confused about how to launch your Instagram campaign? There are well-defined methods for creating an ad on Instagram!

You can integrate the tool into your Instagram account seamlessly and use it to launch exciting competitions with integrated rewards. These excellent features are why Gleam is one of the most popular marketing apps among marketers.

5.

Last but definitely not least, Adobe Lightroom. 

Lightroom has become the photo editing application of choice for influencers on Instagram. The application offers unparalleled customization—and there is a whole industry dedicated to generating presets (that is, settings are tuned in a specific way to produce photo editing effects). 

Being savvy with Lightroom is a must for a marketer—in fact, it is difficult to garner engagement from other Instagram tools for marketing should your actual picture not be up to the mark. To develop skills on this app, and once integrated with the other Instagram marketing tools for marketing on this list, launch that product or account that you’ve got buzzing in your head!

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